Auto123 gets in a first drive of the 2024 Ford Ranger, which marks the debut of the truck’s new generation; this Ranger becomes relevant again in its class
Salt Lake City, Utah - The Ford Ranger has had a checkered career to date. Launched in 1983, it was a considerable success until 2011, when it was discontinued in North America. By that point it was out of date, having remained largely unchanged since 1993.
Ford had already used this strategy with the EcoSport, without much success. And not surprisingly, public response to the Ranger was mixed. It was easy to find something better elsewhere, including from Chevrolet, GMC and Toyota. Sales topped 100,000 units in the U.S. in 2020, but then slumped to just 32,334 units last year. By way of comparison, Toyota sold 234,768 Tacomas in the U.S. in 2023.
What will be interesting is the addition of the 2.7L turbo V6 already used on the F-150. With the Ranger, it will deliver 315 hp and 400 lb-ft of torque. The aforementioned competitors offer either two engines or a variable-power engine . Ford responds in kind.Towing capacity is rated at 7500 lb, while maximum payload is 1805 lb. The latter is an impressive figure in this category.
The tailgate even features a ruler for work and a bottle opener. Inside the bed, we find 400-watt sockets for plugging in tools on the job site.Only one cab format is available, the team cab.On board, there's nothing to write home about, but we’d call the job Ford did perfectly honest. What's most interesting is in the second row.
And bravo, beneath the multimedia system screen we find buttons for audio volume and for climate control levels.
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