To ramp up its EVs' emotional temperature, Mercedes-AMG has added a futuristic soundtrack of ghostly tones, warbles and tremors. Car columnist Dan Neil gives a listen.
a charisma gap. In the decade since the Tesla Model S first appeared, car companies have struggled to address what customers and critics have claimed is a disconcerting quiet in electric vehicles—an impassive, appliance-like response that psychologists might call a flat affect.
My thinking has evolved recently, thanks in part to some seat-time in the 2023 Mercedes-AMG EQE Sedan, an all-electric midsize sport sedan from the company’s morally degenerate, tire-squandering Mercedes-AMG division. To wit: It’s not the fire people miss but the feedback.all-electric family of vehicles, built on the same rear- or dual-motor skateboard and floor-mounted energy storage.
OMG/AMG Among the distinctive markings of Mercedes-AMG EQE Sedan are the imposing 16.3-inch front brake discs, seen here behind the optional 21-inch AMG-branded alloy wheels.With horsepower and steerable grip bristling from every fender well, the EQE Sedan is more than sufficiently scary to merit the AMG badge. Equipped with a Race Start function, the 5,534-pound four-door can go from motionless to 60 mph in an official 3.2 seconds.
I’ve been critical of similar systems in the past for trying to solve a problem that isn’t real, for offering an emotional crutch for the petroleum-dependent, for sounding campy and cartoonish. But I’m coming around. In a car with the EQE’s capacities, I’ve observed, a little aural feedback can keep one from forgetting oneself, in a careless and reckless, 15-mph-over sort of way.
In any mood, the synthesized chordal washes change temperament with demand, linearly and proportionally, providing a key feedback loop in the driver’s awareness. In Sport+ drive mode, the system defaults to Powerful mood—which summons a sweaty, suffused electronic rumble, as if a digitally remastered thunderstorm had settled inside the car.
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