While they may be small in terms of sales volume, the innovation these indies are bringing is anything but.
Water-activated eyeliner, lip stain kits, crystal-infused eye shadow and zero-waste packaging are among the key offerings propelling 2022’s top up-and-coming makeup brands.
Per data from Spate, which sourced the fastest-growing brands with average U.S. monthly search volumes of less than 10,000 searches,Courtney Shields’ Dibstops the list in terms of growth thanks to its hero Status Stick, a shimmering body highlighter that has been having a moment on social media this summer, driving average monthly searches for the brand to 2,470, a 4,845.4 percent year-over-year increase.
“Korean beauty has had such a big impact on the skin care category, and now we’re starting to see that in the makeup category, as well,” said Yarden Horwitz, cofounder of Spate.Here, the top up-and-coming makeup brands, based on year-over-year growth in terms of U.S. monthly search volume.
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