From sly menu designs to strategic music choices, these insider moves ensure you leave feeling full and broke.
. A 2009 study from Cornell University's Center for Hospitality Research confirmed that groups offered menus with dollar signs next to the prices spent far less than those given menus with only numerals. The dollar sign is a rather powerful visual trigger that reminds us we're about to lose something we value, prompting our instinct to spend with restraint.
The next step is to identify the beta at the table, aka"the person who wants to be or impress the alpha," our insider says."That person many times will buy a more expensive bottle of wine and pick up the check in trying to impress."Restaurants that invest in heftier flatware and cutlery are sending you a subtle signal that their food is worth a hefty price tag.
, Spence found that because we associate heavier plates and cutlery with the expense, we tend to view meals eaten off them as more luxurious and enjoyable."Superlative claims—descriptions like 'the world's best burger'—can't possibly be true, and diners will simply ignore them," restaurant consultant Allen says."However, enticing adjectives, like 'line-caught' or 'sun-dried,' will feed the imagination and get our taste buds tingling.
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