'I'm a less-is-more kind of person.'
CEO and founder Ariel Kaye decided to transition her business acumen into a new venture: home design and furnishing. What initially began as an interior design blog and general passion for helping friends redecorate their apartments in New York City later blossomed into a full-blown—and highly successful—decor and lifestyle company.
This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site."When I had the idea for Parachute, it was really early in the direct-to-consumer days. Warby Parker had just gotten started, Everlane had just gotten started. And I saw this opportunity in the home space to create a really high-value and high-quality, more modern brand with a fresh aesthetic," Kaye tells.
This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.Now, eight years later after Parachute's launch, Kaye says there's still so much she's looking forward to accomplishing in the future with the brand."In so many ways, it feels like we're just getting started.
Kaye and her team have opened 16 retail locations across the country to date with more stores to come during the next few months. In addition to new store openings, Parachute has recently launched an
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