Target audience, DBA and brand logo are key marketing terms any would-be entrepreneur must understand to be successful. Dallas Wise got the vision at 10 years...
Dallas Wise, 12, after making chocolate chip cookie dough, Friday, Nov. 18, 2022, in Dallas. Wise began his business Dallas Sized Cookies, two years ago when he was 10. His mother, Shanay Wise, founder of Catering Done Wisely, helps him. Wise says He’s working to save money for college.Target audience, DBA and brand logo are key marketing terms any would-be entrepreneur must understand to be successful.
“Balancing school, oh man, it is kind of hard because I have to deal with homework,” said Dallas. “I have to deal with tests, I have to study, all while I’m also making cookies, I’m baking, I’m packing and all this other stuff.” In preparation for the holidays — the busiest season — the two spent hours last Friday in a South Dallas commercial kitchen measuring flour, cracking eggs and spraying their chocolate chips with a secret ingredient for 12 dozen cookies.
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