The Strategist surveyed 100 teenagers across the country to find out what is actually cool to buy in 2021. Here are 19 takeaways about the way teens shop today:
Photo-Illustration: by The Strategist; Photos from Amazon, Women Fitness, Ulta Beauty, Levi, Peepers, Nordstrom, Mango, Chunks, Nintendo, Getty, @dejafoxx, @menswearsoph, @goodworkx, @k2sneaks, @dojashaw When we last polled a hundred or so teens about their shopping habits — two years and a pandemic ago — American Eagle mom jeans were the thing, as were square sunglasses.
Auoxer Fitness Exercise Weighted Hoops $20 $30 now 33% off $20 Buy at Amazon Buy $20 at Amazon Buy 5) Favorite school-from-home accessory: Blue-light glasses Sixteen percent of teens said they purchased blue-light glasses to make Zoom school easier. Ava bought this pair from Peepers because she was “getting pretty bad headaches every day doing distance learning,” which was September through April. So far, she says, “They’re really quite comfortable and not heavy or tight.
Graphic: by Strategist 9) As far as video games go, it’s a pretty even split. Graphic: by The Strategist 10) Is The Ordinary now cooler than Glossier for skin care? Teens still love Glossier — 31 percent of teens surveyed call it their favorite beauty brand — but in terms of skin care, they seem to prefer classic drugstore brand Neutrogena along with The Ordinary, which launched in 2016 with a focus on straightforward formulations and not so awash in millennial-pink packaging.
$12 at Amazon Buy $12 at Amazon Buy Style Factor Edge Booster Strong Hold Water-Based Pomade $9 $9 “Edge Booster properly slicks down edges. This is the perfect extreme hold for all hair types.” PrettyLittleThing Cream Pu Ribbed Detail Chunky Sole Sock Ankle Boots $78 $78 Buy at PrettyLittleThing Buy Photo: @dejafoxx Deja Foxx: “I posted about my experience with the [Nexplanon birth control] implant and had so many people in my comments and DMs sharing their own stories, asking questions, and wanting to know more.
Fleur du Mal Cowl Neck Slip Dress $525 $525 Buy at Fleur du Mal Buy Photo: @k2sneaks Kaleb Keller: “The one question I get the most is ‘Where do you get your pants?’ After posting a photo wearing some vintage Ralph Lauren cargo pants I got a lot of comments asking this question. Unfortunately, there is no direct link. Most of my favorite pants are sourced from secondhand/vintage stores. I love sourcing vintage pieces because I feel that they are unique, timeless, and usually great quality.
Okay to Rest Universe Hoodie $115 $115 Buy at Okay to Rest Buy Photo: @_magda__ Magda: “When I first started wearing these rings, just before the brand got huge, I was getting a lot of DMs from people asking where they’re from and how they could get their hands on one — some people even asked if they could buy them off me since they were selling out so quick.”
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